Some ideas are hard to sell so people need to be hypnotized to warm to them. TV2 – one of Hungary’s most watched TV channels and the latest acquisition of a government-boosted crony – went full Tyler Durden on its captured audience last week and started advertising the government’s nuclear power deal with Russia – Paks2 – with subliminal advertising.
A subliminal message is a signal or message designed to pass below the normal limits of perception. For example it might be inaudible to the conscious mind (but audible to the unconscious or deeper mind) or might be an image transmitted briefly and unperceived consciously and yet perceived unconsciously. Like a single frame of a 24 frame-per-sec movie reel. Not visible but definitely reached the mind. Without any resistance of the conscious, critical thinking. Like in the famous scene of Fight Club.
It is also illegal.
The idea that the government will let the Russians build a new nuclear power station for no good reason and with obscenely unfavourable terms to Hungary is a tough sell. Although some fiercely “anti-communist” Fidesz believers have found it in themselves to march around with “Russian atom is good atom” signs when the deal was suddenly pushed through – but rumour has it they were well… ehm… motivated to show enthusiasm.
This may be the reason why the totally commercial, not at all government propaganda channel, TV2 had decided to advertise it to the unconscious. With one-second “sting” adverts.
TV2, recently bought by Orbán’s film czar (also, owner of the new gambling monopoly) with freshly minted public money, has jumped off a cliff the day it was sold and started producing stomach turning anti-migrant propaganda and smear campaigns against the enemies of Orbán with no ethical considerations or journalistic integrity to speak of. It worked. Hungarians now hate a whole range of humans they don’t even know and never even met.
Since the migrant-bashing ran out of steam due to the unfortunate absence of any actual migrants, TV2 has been testing the audience for new scapegoats. Gypsies and homeless people have already been their targets, but no comparable success yet. Stay tuned for the next thing to hate.
And now they gave us the one-second adverts of a nuclear power project that is part of Russia’s plan to link satellite countries to the motherland – even past the age of fossil fuels. Give me a piece of that action. Now that you mention… I have always loved the idea of Russian influence and ageing nuclear reactor designs installed on the Danube. I found its water way too cold, especially in the winter.
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