On an average day, print media looks like this.
The above full-page advert is paid for by the taxpayers, and prepares voters for the arrival of Orbán’s new “national consulting survey”, a direct marketing “questionnaire” that asks loaded questions and only really serves to make people aware of the things they should be scared of. And reminds them that only Orbán wants to save them.
The letters are supposedly returned and the answers inform Orbán’s policy. But since “national consultation” is not a thing, nothing compels the state to disclose how many of them have been returned and what they said.
But given the nature of the “questions”, there is not much to count, anyway. The message is outgoing – not incoming.
No words on how the last 7 years were not enough to effectively lower the tax burden. And that our 27% VAT is actually against EU law – because it is too high.
Too bad those “illegal” immigrants would never want to come to our homeland. Not even the legal ones that the EU is stupidly trying to distribute like cattle.
As every good lie, this one also has a seed in reality. Orbán introduced utility price controls before the 2014 elections. Since then, energy prices came down, but the price control keeps bills high in Hungary. Evil Brussels is peddling this idea that consumers would be better off if there was price competition – and competition in general. Brussels is thus attacking Orbán, not me.
If this isn’t communist-stlye economic success propaganda, I don’t know what is. Maybe there is something in there about increased steel production, overshooting the 5-year plan and happy workers…
My little heart leaps.
What’s not to celebrate?
I leave you to guess the message on the right page.
This is print media from outside of Budapest, where this has a disproportionately large impact on shaping
fears public opinion. But Orbán-friendly oligarchs have also taken over tabloid papers, the ubiquitous free metro daily, one of the two countrywide TV channels and most radios. They shut down the biggest political daily and bought the second biggest online news portal, turning it into a government mouthpiece overnight.
3 times a week, the 16-page local papers run a 4-page appendix on the next “national consultation”. The papers reach 1 million readers per day. The marketing agencies get their memos and “angles” from the ministry of propaganda and all are owned by close friends of the right people. The last such campaign cost 23 million euros, not to mention the “national consultation” farce that is paid straight out of taxpayers’ pockets.
Don’t, for a second, believe that you would be able to rise above this. This has been going on since the summer of 2015, when PM Orbán found his next public enemy in the form of migrants. He also wants us to fear/hate Soros and “Brussels” (but not the EU, people stubbornly refuse to hate the EU).
Photos from 444.hu