Can't make this up...

Government uses ‘Distracted boyfriend’ meme couple to advertise baby loan

You can’t make this up. The Fidesz marketing machine chose a one-dollar stock photo from the ‘cheating boyfriend’ meme series to front Fidesz’ baby loan and sell it to “young married couples” – presumably because cheating husbands and pregnancy naturally belong together in the minds of authoritarian politicians.


“Young married couples get expecting-baby support” reads the government’s new billboard about Orbán’s breeding program family protection action plan announced at his annual state of the nation speech. The “support” is a 30 thousand euro loan that must be paid back with interest if the couples can’t produce three children within the allotted time. Photo:

Yes, that is the same couple as the world famous “distracted boyfriend” meme.

orbán baby support


To be fair, this might be a very conscious choice to get the targeted young people to share the hell out of this campaign. But it can also be a cheap solution to a ridiculously overpriced government campaign by Fidesz’ favored marketing company. As usual. Or it can be a rush job because they needed something quickly, to cover up Fidesz’s anti-Juncker, anti-Soros, anti-EU hate campaign billboards on the route of EPP leader Manfred Weber from the airport to his meeting with Orbán. They really did cover the billboards on that route overnight…

The fact that the world famous ‘cheating boyfriend’ is used as the government’s poster boy for first time, expecting father is still rather distasteful – however it fits into the proudly and openly sexist attitude of Fidesz politicians who would naturally seek sexual gratification elsewhere while their legal partner is sexually out-of-order with government-sanctioned baby-expecting. I’m 100% sure they would agree that it’s OK to cheat on a pregnant wife and they would even give you a hair-raising excuse why – if you bothered to ask them. Sometimes they share their sexist, medieval views without even being asked.

The “baby-expecting support” these billboards are praising is a 30 thousand euro loan that you have to pay back with interests if you don’t produce 3 children within the allotted time. You also have to keep paying a fee to the government in exchange for guaranteeing the loans. It has a million conditions, and they keep changing every day – just like they did for the baby-mortgage ever since it was announcement. To turn the baby-loan into a subsidy and avoid paying the interests in one sum, you have to drop three new Hungarians in 10 years. And sit it out with the same partner for as long as the loans and the baby-mortgage last – and don’t ever think about whether you wanted this or not.

I couldn’t help but picture the next million euro billboard campaign featuring ‘Hide the pain Harold‘ as the face of parents who took out the baby loan and the baby mortgage – 30 years later. Harold would smile bitterly, after having lived out his entire life trapped with more children than he wanted, in a marriage he may or may not want anymore, in a country he may or may not have chosen to live in if it weren’t for the repayment-threat. He now has gray hair because he spent so much time consulting lawyers and Facebook-forums trying to figure out every change of the conditions as they happened, and struggled with a bureaucracy all the time. This is the moment you realize that you have completed what was expected of you – and now you have no life left to live.

And you could have made that much extra money in a year if you moved to Germany like your friends did.

hide the pain hungary

He could even have a pension elsewhere…

Because he could have easily earned that 30 thousand, no strings attached, in a real country with real wages, only had the children they actually wanted, maybe even had a divorce when his marriage couldn’t bear the burden of breeding pressure and being regarded as ethnic livestock, with no right to shape their own lives. 

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